The KDE Branding Cheat Sheet (any better names?) is what it sounds like, a cheat sheet for the new KDE branding. It should show an overview of the branding, explain (briefly) some key terms, and show examples comparing the old brand with the new brand, for example:
And if you want it shorter:
Some information about the cheat sheet
KDE is used exclusively in two meanings:
The expansion "K Desktop Environment" is now retired.
Workspaces provided by KDE. This includes:
The base of libraries and services which are needed to run KDE applications. It is used by core and third-party developers to create KDE software. Especially when including development frameworks and tools it may be referred to as KDE Development Platform. KDE Platform is built on a number of Pillars, for example:
Applications based on the KDE Platform. Some examples:
There are a few brands which are used to identify application suites built up from several applications, for example:
KDE Software Compilation
The KDE community does regular releases of a core set of KDE software products (Workspaces, Platform and Applications). These releases are called the KDE Software Compilation and tagged with a version number, for example. "The KDE community is releasing KDE Software Compilation 4.4".
Talking about KDE technologies following the branding means you have to talk about KDE as the producing entity and then mention the product. Compare this with Microsoft's Windows, Office and ISS and Apple's Mac OS X or iPhone. If you want to introduce the KDE desktop technologies, say KDE Plasma Desktop or KDE Plasma Mobile.
KDE desktop => KDE Plasma Desktop. When talking about KDE technologies it's fine to drop the KDE, so rather Plasma Desktop than KDE Desktop!
New release of KDE => New release of KDE's software compilation or new release BY KDE.
Distribution based on KDE => Distribution with KDE's Plasma Desktop. KDE apps don't need the Plasma Desktop (after all, plasma isn't on windows or mac OS X either, the apps are) so the defining property of such a distribution (like Mandriva) is the DESKTOP itself, not the apps. If a distribution ships with Gnome as desktop there is no reason to assume it doesn't have any KDE apps on it. If you want the best desktop, it's wise to have 'em there...