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Marketing promote KDE

From KDE Community Wiki

Marketing: promote KDE

As a marketing volunteer for KDE, you inform people of KDE’s free and open-source alternatives to proprietary software. Your objectives are to:

  • increase brand awareness
  • spread the word about KDE to people.
  • grow the number of new KDE contributors overtime
  • increase downloads of KDE software
  • grow donations


Join KDE Marketers


Marketing tasks

To create awareness about KDE’s software, as a marketing volunteer, you can:
  • write blog posts, contribute stories to planet.kde.org
  • visit conference events on behalf of KDE
  • create announcement pages, videos and posts on social media about new releases of Plasma, Gear and other KDE apps.
  • maintain various social media channels, such as groups on Mastodon, YouTube, Facebook, LinkedIn, etc.
  • work with other publication groups to get KDE related articles into their magazines and web sites.

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How to contribute to the KDE Marketing team

KDE Phabricator

  1. Create an account at identity.kde.org
  2. Use your identity.kde.org login details to log in to KDE Phabricator
  3. Navigate to the KDE Promo Workboard
  4. Find a task you’re interested in and inform the marketing team you want to help.
  5. Log in to KDE GitLab with your identity.kde.org account details.


Join KDE Marketers

KDE GitLab

  1. Navigate to GitLab marketing tasks
  2. Find a task you’re interested in.
  3. Inform the marketing team how you want to help.


Join KDE Marketers

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Summary: As a KDE marketer, your goals are to increase brand awareness, spread the word about about KDE, increase volunteers, donations, and downloads. Your tasks include, but are not limited to, writing blog posts, event management, social media posting, social media management, branding and other marketing tasks.

To start contributing, you need a KDE Identity account. Work happens on KDE GitLab, and KDE Phabricator. You can get in touch with the KDE Promo team via

  • IRC
  • Forum
  • Email
  • GitLab
  • Phabricator
  • Bugtracker

Contact the marketing team

You can reach the KDE Marketing Team through:
  • IRC: #kde-promo channel on Matrix or the Libera Chat IRC and a bridged Telegram channel - discuss new ideas and coordinate current projects, events and announcements.
  • Email: the KDE Promo mailing list
    • We discuss the projects and tasks we're working on. Here, we ask the list for volunteers to help, so subscribe and look forward to your first marketing task.
    • Ask for feedback on your ideas.
    • Seek support for an idea you'd like to share and make it come true!

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