Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.


  • Overview of current studies and figures: potential of the Internet for NPOs
  • Online fundraising: strategy development, instruments and usage opportunities
  • Basic principles of online campaign communication: dramaturgy, measures and success factors Instruments and practical examples
  • Fundraising-oriented web presence: addressing target groups and donation tools
  • Website promotion: online marketing and PR
  • Supporter relationship: newsletters and e-mail mailshots
  • Online campaign communication: innovative practical examples from NPOs
  • Social media: professional use in online fundraising and campaigning


  1. Neofytos Kolokotronis
  2. Andre Heinecke
  3. Boudewijn Rempt
  4. Irina Rempt

This page was last edited on 15 August 2018, at 20:19. Content is available under Creative Commons License SA 4.0 unless otherwise noted.