< Akademy‎ | 2018


Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics: 1. Digital Fundraising Models and Strategy

  • Components of a digital fundraising strategy
  • Fundraising via Campaigning
  • Fundraising via Emergencies
  • Channels in digital fundraising

2. Lead generation

  • Channels for lead generation
  • Case studies
  • leads in the context of strategy

3. Engagement and conversion strategies

  • Engagement strategies
  • Donor conversion strategies
  • Case studies


  1. Neofytos Kolokotronis
  2. Andre Heinecke
  3. Boudewijn Rempt
  4. Irina Rempt
  5. Abhijeet Sharma
  6. Devaja Shah
  7. Thomas Pfeiffer

This page was last edited on 15 August 2018, at 20:19. Content is available under Creative Commons License SA 4.0 unless otherwise noted.