< Akademy‎ | 2018

Difference between revisions of "Akademy/2018/TrainingFundraising"

(Updated contents)
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'''Topics:'''
 
'''Topics:'''
* Overview of current studies and figures: potential of the Internet for NPOs
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1. Digital Fundraising Models and Strategy
* Online fundraising: strategy development, instruments and usage opportunities
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* Basic principles of online campaign communication: dramaturgy, measures and success factors Instruments and practical examples
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* Components of a digital fundraising strategy
* Fundraising-oriented web presence: addressing target groups and donation tools
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* Fundraising via Campaigning
* Website promotion: online marketing and PR
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* Fundraising via Emergencies
* Supporter relationship: newsletters and e-mail mailshots
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* Online campaign communication: innovative practical examples from NPOs
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* Channels in digital fundraising
* Social media: professional use in online fundraising and campaigning
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2. Lead generation
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* Channels for lead generation
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* Case studies
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* leads in the context of strategy
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3. Engagement and conversion strategies
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* Engagement strategies
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* Donor conversion strategies
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* Case studies
  
  

Revision as of 11:47, 9 July 2018

Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics: 1. Digital Fundraising Models and Strategy

  • Components of a digital fundraising strategy
  • Fundraising via Campaigning
  • Fundraising via Emergencies
  • Channels in digital fundraising

2. Lead generation

  • Channels for lead generation
  • Case studies
  • leads in the context of strategy

3. Engagement and conversion strategies

  • Engagement strategies
  • Donor conversion strategies
  • Case studies


Participants:

  1. Neofytos Kolokotronis
  2. Andre Heinecke
  3. Boudewijn Rempt
  4. Irina Rempt
  5. Abhijeet Sharma

This page was last edited on 9 July 2018, at 11:47. Content is available under Creative Commons License SA 4.0 unless otherwise noted.