< Akademy‎ | 2018

Difference between revisions of "Akademy/2018/TrainingFundraising"

(Added training and trainer descriptions)
m
Line 9: Line 9:
 
* Overview of current studies and figures: potential of the Internet for NPOs  
 
* Overview of current studies and figures: potential of the Internet for NPOs  
 
* Online fundraising: strategy development, instruments and usage opportunities  
 
* Online fundraising: strategy development, instruments and usage opportunities  
* Basic principles of online campaign communication: dramaturgy, measures and success factors
+
* Basic principles of online campaign communication: dramaturgy, measures and success factors Instruments and practical examples  
Instruments and practical examples  
 
 
* Fundraising-oriented web presence: addressing target groups and donation tools  
 
* Fundraising-oriented web presence: addressing target groups and donation tools  
 
* Website promotion: online marketing and PR  
 
* Website promotion: online marketing and PR  

Revision as of 09:54, 5 July 2018

Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics:

  • Overview of current studies and figures: potential of the Internet for NPOs
  • Online fundraising: strategy development, instruments and usage opportunities
  • Basic principles of online campaign communication: dramaturgy, measures and success factors Instruments and practical examples
  • Fundraising-oriented web presence: addressing target groups and donation tools
  • Website promotion: online marketing and PR
  • Supporter relationship: newsletters and e-mail mailshots
  • Online campaign communication: innovative practical examples from NPOs
  • Social media: professional use in online fundraising and campaigning


Participants:

  1. Neofytos Kolokotronis

This page was last edited on 5 July 2018, at 09:54. Content is available under Creative Commons License SA 4.0 unless otherwise noted.