< Akademy‎ | 2018

Difference between revisions of "Akademy/2018/TrainingFundraising"

(Added training and trainer descriptions)
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=Training in Online Fundraising and Campaigning=
 
=Training in Online Fundraising and Campaigning=
  
Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127
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'''Time and place:''' Thursday Aug 16th, 9:30 - 17:30, Room 127
  
Trainer: Florian Engel, professional trainer for fundraising for non-profits, working with NPO Academy
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'''Trainer:'''
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Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.
  
Topics: (to be added)
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'''Topics:'''
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* Overview of current studies and figures: potential of the Internet for NPOs
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* Online fundraising: strategy development, instruments and usage opportunities
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* Basic principles of online campaign communication: dramaturgy, measures and success factors
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Instruments and practical examples
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* Fundraising-oriented web presence: addressing target groups and donation tools
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* Website promotion: online marketing and PR
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* Supporter relationship: newsletters and e-mail mailshots
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* Online campaign communication: innovative practical examples from NPOs
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* Social media: professional use in online fundraising and campaigning
  
Participants:
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'''Participants:'''
  
 
# Neofytos Kolokotronis
 
# Neofytos Kolokotronis

Revision as of 09:51, 5 July 2018

Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics:

  • Overview of current studies and figures: potential of the Internet for NPOs
  • Online fundraising: strategy development, instruments and usage opportunities
  • Basic principles of online campaign communication: dramaturgy, measures and success factors

Instruments and practical examples

  • Fundraising-oriented web presence: addressing target groups and donation tools
  • Website promotion: online marketing and PR
  • Supporter relationship: newsletters and e-mail mailshots
  • Online campaign communication: innovative practical examples from NPOs
  • Social media: professional use in online fundraising and campaigning


Participants:

  1. Neofytos Kolokotronis

This page was last edited on 5 July 2018, at 09:51. Content is available under Creative Commons License SA 4.0 unless otherwise noted.