Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics:

Overview of current studies and figures: potential of the Internet for NPOs
Online fundraising: strategy development, instruments and usage opportunities
Basic principles of online campaign communication: dramaturgy, measures and success factors

Instruments and practical examples

Fundraising-oriented web presence: addressing target groups and donation tools
Website promotion: online marketing and PR
Supporter relationship: newsletters and e-mail mailshots
Online campaign communication: innovative practical examples from NPOs
Social media: professional use in online fundraising and campaigning

Participants:

Neofytos Kolokotronis