Latest revision as of 18:01, 25 December 2012

Agenda

Amarok 2.0 Marketing!!!
word-of-mouth recommendation
desktop-videos
Why are we better than ITunes?
downloadportals
musikmagazines
organize your collection
ripping of CDs
survey with I-Tunes-user(s)
no negative marketing
lots of free songs out of the box
introductionvideo
differentiate between people who already know Amarok and those who don't
looks good ;-)
lyrics
<leinir> apachelogger: Ah yes... just remember i've got another thing that might be good to have on the agenda for the 2.0 marketing meeting - you might remember me poking about with the idea of a mascot in the dev channel... maybe it'd be a good idea to discuss how best to use something like that at that meeting :)

What we need to do for2.0:

work on a proper theme for ako
do videos/flash presentations of Amarok for new users
get statements by famous people about Amarok
do a PressKit -> for forums and "real" press
collect links to mac-site and windows-sites and contact them ( News Sites )
collect the names of the most important magazines and contact them
maybe introduce Amarok 2.0 as beta for Mac and Windows - we need to have a proper release to not make a bad first impression because we may not get a second chance
make a decision about translations of ako - Do them properly or not at all?
ask lastFM for sponsoring
get in contact with distros about shipping Amarok as default musicplayer on gnome
pay an artist to get our artwork done? Make a page on the wiki for potential artists (What do we expect/need?).
make a side-by-side comperison of musicplayers - maybe targeted at the specific OS - sould not be the most prominent part of our marketingcampaign
make CDs to give away to friends? like shipit? live-CD?
get more people do the marketingsurvey
get word-of-mouth recomendations going
make it easy to import ratings (and other things?) from ITunes
target the Firefox/digg-crowd first
make "Get Amarok Now"-buttons for blogs and websites
how do we get them to use IRC (webapplet)?
proper introduction to dynamic and smart playlists for everyone (at first startup?)

do not forget:

What we have and need to concentrate on:

our biggest asset: great team - like a family -> get them into our community and show how great it is
drm-free music
magnatunes
lots of free music
good and reliable support on IRC/forum/mailinglist
lyrics
wikipedia
lastFM- and jamendo-integration
moodbar
suggested songs
contextbrowser
Amarok looks good
organize collection only if the user wants it

competitors on MAC:

competitors on Windows:

LinuxtagREVU:

- we had no tape
- buy food and trinks in advance next time (very expensive and no time at Linuxtag)
- more advertising for the talk on the day of the talk
- be prepared for the strange guys ;-)
- get a hotel nearby next time
- briefing on the end of the first day next time
+ organised howling - flashmoblike next time
+ lots of visitors at our booth
+ ask people to come to the booth - otherwise they are to shy(?)
+ work together with other exibitors to get more people to the booth by making it look crowded

additional:

landO did great work on his iconset for Amarok ~~(see http://amarok.kde.org/forum/index.php/topic,14132.msg18785.html#msg18785 )~~ Not Working
discussion to work together with http://www.softwarefreedom.org - we need time to think about that
buy a wolf-costume for Amarok? not yet because it is to expensive right now - maybe later. leinir has offered to pay half the price for the costume.

@@ Line 31: / Line 31: @@
 * get statements by famous people about Amarok
 * do a PressKit -> for forums and "real" press
-* collect links to mac-site and windows-sites and contact them ( [[Amarok/Archives/NewsSites | News Sites )
+* collect links to mac-site and windows-sites and contact them ( [[Amarok/Archives/NewsSites | News Sites]] )
 * collect the names of the most important magazines and contact them
 * maybe introduce Amarok 2.0 as beta for Mac and Windows - we need to have a proper release to not make a bad first impression because we may not get a second chance