Akademy/2018/TrainingFundraising: Difference between revisions
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=Training in Online Fundraising and Campaigning= | =Training in Online Fundraising and Campaigning= | ||
Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127 | '''Time and place:''' Thursday Aug 16th, 9:30 - 17:30, Room 127 | ||
Trainer: Florian Engel | '''Trainer:''' | ||
Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany. | |||
Topics: | '''Topics:''' | ||
1. Digital Fundraising Models and Strategy | |||
Participants: | * Components of a digital fundraising strategy | ||
* Fundraising via Campaigning | |||
* Fundraising via Emergencies | |||
* Channels in digital fundraising | |||
2. Lead generation | |||
* Channels for lead generation | |||
* Case studies | |||
* leads in the context of strategy | |||
3. Engagement and conversion strategies | |||
* Engagement strategies | |||
* Donor conversion strategies | |||
* Case studies | |||
'''Participants:''' | |||
# Neofytos Kolokotronis | |||
# Andre Heinecke | |||
# Boudewijn Rempt | |||
# Irina Rempt | |||
# Abhijeet Sharma | |||
# Devaja Shah | |||
# Thomas Pfeiffer | |||
Latest revision as of 20:19, 15 August 2018
Training in Online Fundraising and Campaigning
Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127
Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.
Topics: 1. Digital Fundraising Models and Strategy
- Components of a digital fundraising strategy
- Fundraising via Campaigning
- Fundraising via Emergencies
- Channels in digital fundraising
2. Lead generation
- Channels for lead generation
- Case studies
- leads in the context of strategy
3. Engagement and conversion strategies
- Engagement strategies
- Donor conversion strategies
- Case studies
Participants:
- Neofytos Kolokotronis
- Andre Heinecke
- Boudewijn Rempt
- Irina Rempt
- Abhijeet Sharma
- Devaja Shah
- Thomas Pfeiffer