Amarok/Archives/Meeting2007-06-15

Agenda

• Amarok 2.0 Marketing!!!
• word-of-mouth recommendation
• desktop-videos
• Why are we better than ITunes?
• downloadportals
• musikmagazines
• organize your collection
• ripping of CDs
• survey with I-Tunes-user(s)
• no negative marketing
• lots of free songs out of the box
• introductionvideo
• differentiate between people who already know Amarok and those who don't
• looks good ;-)
• lyrics
• <leinir> apachelogger: Ah yes... just remember i've got another thing that might be good to have on the agenda for the 2.0 marketing meeting - you might remember me poking about with the idea of a mascot in the dev channel... maybe it'd be a good idea to discuss how best to use something like that at that meeting :)

• A call for estimates for a mascot suit: http://community.livejournal.com/fursuitauctions/294063.html

• working together with kde-promo?
• ITunes database import
• PressKit? ( http://troy-at-kde.livejournal.com/1633.html )
• amarok.kde.org

• expanding translations? remove translations? a decision should be made.
• recruit antispam squad? Wiki, forums, and now the Drupal comments.

• linuxtag revu

Notes

What we need to do for2.0:

• work on a proper theme for ako
• do videos/flash presentations of Amarok for new users
• get statements by famous people about Amarok
• do a PressKit -> for forums and "real" press
• collect links to mac-site and windows-sites and contact them ( News Sites )
• collect the names of the most important magazines and contact them
• maybe introduce Amarok 2.0 as beta for Mac and Windows - we need to have a proper release to not make a bad first impression because we may not get a second chance
• make a decision about translations of ako - Do them properly or not at all?
• ask lastFM for sponsoring
• get in contact with distros about shipping Amarok as default musicplayer on gnome
• pay an artist to get our artwork done? Make a page on the wiki for potential artists (What do we expect/need?).
• make a side-by-side comperison of musicplayers - maybe targeted at the specific OS - sould not be the most prominent part of our marketingcampaign
• make CDs to give away to friends? like shipit? live-CD?
• get more people do the marketingsurvey
• get word-of-mouth recomendations going
• make it easy to import ratings (and other things?) from ITunes
• target the Firefox/digg-crowd first
• make "Get Amarok Now"-buttons for blogs and websites
• how do we get them to use IRC (webapplet)?
• proper introduction to dynamic and smart playlists for everyone (at first startup?)

do not forget:

• no negative marketing!!!
• Win- and MAC-users expect different things from their software

What we have and need to concentrate on:

• our biggest asset: great team - like a family -> get them into our community and show how great it is
• drm-free music
• magnatunes
• lots of free music
• good and reliable support on IRC/forum/mailinglist
• lyrics
• wikipedia
• lastFM- and jamendo-integration
• moodbar
• suggested songs
• contextbrowser
• Amarok looks good
• organize collection only if the user wants it

competitors on MAC:

• ITunes

competitors on Windows:

• ITunes
• WinAmp
• Windows Media Player
• (foobar2000)

LinuxtagREVU:

• - we had no tape
• - buy food and trinks in advance next time (very expensive and no time at Linuxtag)
• - more advertising for the talk on the day of the talk
• - be prepared for the strange guys ;-)
• - get a hotel nearby next time
• - briefing on the end of the first day next time
• + organised howling - flashmoblike next time
• + lots of visitors at our booth
• + ask people to come to the booth - otherwise they are to shy(?)
• + work together with other exibitors to get more people to the booth by making it look crowded

additional:

• landO did great work on his iconset for Amarok (see http://amarok.kde.org/forum/index.php/topic,14132.msg18785.html#msg18785 ) Not Working
• discussion to work together with http://www.softwarefreedom.org - we need time to think about that
• buy a wolf-costume for Amarok? not yet because it is to expensive right now - maybe later. leinir has offered to pay half the price for the costume.