Promo/Guidance/Branding/Development/Guidelines/CIG/Names and Claims

From KDE Community Wiki

Names

The names in this guide are the only ones that may be used for publications and other materials, either in print or electronic form.

Acceptable

  • K Desktop Environment — This is our formal name; it is especially used on all communications intended for external groups which might not be familiar with KDE yet.
  • KDE — This is our informal name and abbreviation; it is our preferred casual name.

Not Acceptable

Do not use different capitalization and hybrid forms, such as: kde, K desktop environment, KDE Desktop Environment (used upper case and stand-alone — note that there are no restrictions for the (lower case) descriptive usage of "the KDE desktop environment" in continous text)

Claims

  • KDE — Enjoy The Experience!
  • KDE — Conquer Your Desktop!