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= Marketing and Promotion =
[[File:Mascot konqi-commu-journalist.png|250px|thumbnail|right|[[Konqi]] on promotional work!]]
== What does the Promo team do? ==


The marketing and promo team in KDE attends trade fairs and conferences, informing visitors using a booth and giving talks. We also write news articles, work on release announcements and other content for our webpages. If you're interested what we are doing, contact us by sending an email to [mailto:[email protected] kde-promo@kde.org]!
The KDE Promo team works on spreading the good word about the KDE Community, its software, projects, and events. We do that by attending conferences and trade fairs, where we give talks about the latest KDE technologies, show our software to visitors in live demos, and give out some sweet KDE swag.  


We are in the process of updating the Promo team pages on this wiki, so that things are easier to find. Therefore you will see some new pages immediately below, but old ones that have not yet been moved follow afterwards
We also write news articles, release announcements, social media updates, and help with producing visuals, videos, and written content for community websites.
 
We are in the process of updating the Promo team pages on this wiki to make things easier to find. It's possible that you will see some broken links or outdated content. If that happens, please let us know so we can fix it.
 
To understand better what we do, take a look at [[Promo's Long Term Goals]].


== How you can join our team ==
== How you can join our team ==
'''🛈 See also: [[Get Involved/promotion]]'''
Joining the team is easy!  Just contact us and let us know what you're interested in helping with.


Joining the team is easy!  Just contact us and let us know what you're interested in helping with. The best way to reach the group is by [https://mail.kde.org/mailman/listinfo/kde-promo joining our mailing list] and/or emailing us at [email protected]. The three most common ways you can help include:
The best way to get in touch is to join one of our communication channels. We have the #[https://web.libera.chat/#kde-promo kde-promo] Libera Chat [[Internet Relay Chat|IRC channel]]. The kde-promo IRC channel is bridged with [https://community.kde.org/Telegram#KDE_Promo Telegram] [https://t.me/joinchat/AEyx-0O8HKlHV7Cg7ZoSyA Group] and [https://community.kde.org/Matrix Matrix] (Room address: #kde-promo:kde.org). This means that you can join any of the three - IRC channel, Matrix room, Telegram group - and you won't miss anything.
 
We use the channels listed above for day-to-day communication. For announcements, important discussions and questions, you should join our [https://mail.kde.org/mailman/listinfo/kde-promo mailing list] and email us at [mailto:[email protected] [email protected]]. The mailing list is also the place where you can introduce yourself as a new (or returning) contributor.
 
== How to start contributing to KDE Promo ==
 
The three most common ways to contribute to KDE Promo include:
   
   
# [http://community.kde.org/Promo/Get_Involved/Jobs Taking on a Junior Job] – These are perfect for people who want to volunteer their time but don't quite know where to get started. The goal of this page is to provide easier tasks that other team members have identified which a new person could get started with. We've even assigned mentors who have volunteered to help you along the way so that you have someone specific to ask questions to if you get stuck or need guidance.
1. [https://community.kde.org/Promo/People/Join#Follow_KDE_on_social_media Following KDE on social media] – This is the easiest way to contribute to KDE Promo. Just follow our social media accounts and start sharing the content we post! You can help us reach a new and wider audience by translating our posts into different languages spoken in your community. Of course, you can also craft your own posts about our software and community.
# [Proposing your own idea] – See an opportunity to spread KDE that we haven't thought of? Want to get help with making it happen?  Let us know by contacting our mailing list (kde-promo@kde.org) so that we can provide feedback and potentially help you out along the way.   
 
# [http://community.kde.org/Promo/Events Representing KDE at an event] – We are always in need of people to represent KDE at conferences, local meetings, etc.  All you need is a passion for using KDE and the right materials.  You provide the passion, we'll provide the rest!  Check out this section to download all the material you'll need to give a lecture or host a booth at an event.
2. [[Promo/ProposeIdeas|Proposing your own idea]] – See an opportunity to spread KDE that we haven't thought of? Want to get help with making it happen?  Let us know by contacting us. We can provide feedback and potentially help you out along the way.   


== Reference materials ==
3. [http://community.kde.org/Promo/Events Representing KDE at an event] – We are always in need of people to represent KDE at conferences, trade shows, local meetups, etc.  All you need is a passion for using KDE and the right materials. You provide the passion, we'll provide the rest!  Check out this section to download all the material you'll need to give a lecture or host a booth at an event.


There are a huge number of things going on within the Promo team.  The wiki has become our home for keeping track of things and storing relevant information.  Everything that doesn't fit into one of the 3 activities listed above can be found in one of the following areas:
Last but not least, find more [https://community.kde.org/Promo/People/Join tasks and things you can do as a new Promo team member]!


# [http://community.kde.org/Guidance Communication guidance] – Read helpful tips on articulating our software brands, describing our underlying technologies, engaging the press, and more.
== Useful Promo resources ==
# Communication channels – Obtain information about the tools such as the Dot, Facebook, YouTube, Twitter, etc, which we use to spread news of KDE.
# Release information – Learn what's new in the latest release and how you can show it off to the world.
# Scratchpad – A home for miscellaneous “stuff” that doesn't have a real home yet but needed to be written down somewhere


= Promo Pages =
There are usually many things going on within the Promo team. We use this wiki to store relevant information that can be shared with other community members.


* Get Involved
Here is a selection of some useful resources that Promo team members commonly refer to.<br /><br />
** [[Promo/Get_Involved/Jobs|Jobs]] - these are some self-contained tasks you can start now if you would like to contribute to KDE as a promoter (incomplete at the moment)
** [[Promo/Get_Involved/Mentors|Mentors]]


*[[Guidance]]
* [https://phabricator.kde.org/project/view/222/ KDE Promo Workboard] - Central place where the Promo team manages all upcoming and ongoing tasks.
** [[Promo/Guidance/General_KDE_Talking_Points|General KDE Talking Points]] - look here if you want to talk about KDE
** [[Promo/Branding|Branding]] - these pages are about the KDE brand
***[[Promo/Guidance/Branding/OriginalProposal|Original Proposal]]
****[[Promo/Branding/Rebranding_KDE_v1.1.0|v1.1.0]]
****v1.0.2 [http://markmail.org/message/ruajryjfbfdmgccl]
***[[Promo/Branding/Map#KDE_Brand_Map|Brand Map]]
***[[Promo/Distribution_Communication|Distro Communication]]
***[[Promo/Branding/Quick Guide|Quick Guide]]
**[[Promo/Strategy/PressResources|How to engage press]]
***[[Promo/Material/PressKits|Press Kit]]
**[[Promo/Strategy/CommunicationCycle|SC Communication Cycle]]
**[[Promo/Strategy/DosDonts|Do's and Don't for public comms]]
**[[Promo/NextRelease|Release Announcements]]
**[[Promo/Specific KDE Technology|Specific KDE Technology]]
***[[Promo/Guidance/Specific_KDE_Technology/Semantik_Desktop|Semantik Desktop]]
***[[Promo/Guidance/Specific_KDE_Technology/Akonadi|Akonadi]]
***[[Promo/Strategy/Plasma|Plasma]]
***[[Promo/Strategy/KOffice|KOffice]]
***[[Promo/Strategy/|All Technology]]
**[[Promo/Screenshots|How to make good screenshots]]
**[[Promo/Videos/how|How to make videos]]
***[[Promo/videoEditing|Video Editing 1]]
***[[Promo/videoEditing2|Video Editing 2]]


*[[Promo/Events|Events]]
* [https://community.kde.org/Promo/People/social_media Social Media Channels] – Information about the social media channels we use to distribute news about KDE. ''Contains outdated content''
**[[Promo/Events|Upcoming Events]]
**[[Promo/Events/Historic|Past Events]]
**[[Promo/Events/Booth_How_To|How to setup a KDE booth for a conference/trade show]]
**[[Promo/Events/Release_Parties|How to host release parties]]


*[[Promo/Material|Material]]
*[https://community.kde.org/Promo/Guidance/DosDonts#Social_Media Rules for Social Media] - Policies and guidelines that all Promo contributors must follow when posting to official KDE social media accounts.
**[[Promo/Material/BoothBoxSources|Booth box sources]]
***[[Promo/Material/BoothBoxSources/ConferenceDownload|Conference Kit Download]]
***[[Promo/Material/BoothBoxSources/Flyers|Flyers]]
***[[Promo/Material/BoothBoxSources/Booklet|Booklet]]
**[[Promo/Material/PressKits|Press Kit]]
**[[Promo/Material/Akademy|Akademy]]
**[[Promo/Material/IntroSocialMedia|Intro to Social Media]]
***[[Promo/Material/Microblogging|Link to Microblogging templates]]
**[[Promo/Material/Presentations|Presentation]]
**[[Promo/Material/Artwork|Artwork]]
**[[Promo/Material/Microblogging|Microblogging Templates]]
**[[Promo/Material/Videos|Videos]]
*[[Promo/Releases|Releases]]
**[[Promo/Releases/Announcement Templates|Templates]] - Templates for release announcements
**[[Promo/Releases/Features|Features]] - Tracking cool stuff for feature guides
***[[Promo/Releases/Features/4.7|4.7 Releases]]


*[[Promo/People|People]]
* [https://community.kde.org/Schedules Release Schedules and Calendars] – Dates of upcoming and past releases, to keep track and help you prepare release announcements.
**[[Promo/People/social media|Official Social Media Channels]]
**[[Promo/People/speakers|Available Speakers]]


*[[Promo/Dot|KDE.News]] - General information about the Dot and editorial team
* [[/RA_guidelines|Release Announcement Guidelines]] – Tips for writing software release announcements.
** [[Promo/Dot/Rules|Rules]] - Agreement on how we do things on the Dot (mostly for Dot editors)
** [[Promo/Dot/Drupal|Drupal]] - How to prepare articles using the Dot's Drupal content management system (mostly for Dot Editors)


*[[Promo/Scratchpad|Scratchpad]]
* [[Promo/Dot|Contributing to the Dot]] - Advice for contributing to the Dot, [http://dot.kde.org our main news website].


= Old pages =
* [[Promo/Guidance|Communication Guidance]] – Advice on articulating our software brands, describing our underlying technologies, engaging the press, and more. ''Contains outdated content''


Many of these are still relevant at the moment, but will eventually be migrated and updated.
* [[/Material|Promo Material]] – Links to artwork, logos, banners, mascots, brochures, and other promotional material.


* [[/Instagram|Instagram]] – Instagram account


* [[/Famous_Users_of_Plasma|User stories and reviews by "promo-valuable" users of KDE Software]]


== Long term ==
<br />You can also see the overview of [https://community.kde.org/Special:PrefixIndex/Promo all wiki pages in the Promo category].


* [[Promo/Strategy|Strategy]] - on these pages our strategic thoughts are aggregated
== See also ==
* [[Promo/Material|Material]] - here you can find materials like graphics and slides about KDE


== Coordination ==
[[Promo/Events|Promoting events]]


Below the coordination pages
[[Promo/Guidance|How-tos for promotional activities]]


* [[Promo/JuniorJobs|Junior Jobs page]] Page with some (links to) junior jobs and things which could be picked up if ya want.
== External links ==
* [[Promo/DotTeam|DOT team page]] for DOT coordination (rules, ideas for articles).
* List of [[Promo/Tasks|Tasks]] we have - and progress on them.
* List of [[Promo/Events|Events]] KDE will visit.
* List of [[Promo/Events/Speakers|Speakers]] available for talks about KDE related topics.
* The communication [[Promo/Strategy|Strategy]] can be found here. It lists specific topics which are hard to communicate or controversial. When writing or talking, look at those.
* [[Promo/ReleaseParties|Release Party]] coordination
* [[Promo/NextRelease|next Release]] coordination
* [[Promo/BoothWork|Booth work]] coordination
* [[Promo/Akademy discussion|Things to discuss/do at Akademy]]


== How to ==
[https://phabricator.kde.org/project/view/222/ KDE Promo Workboard]
* [[Promo/youtube|Make YouTube videos of your desktop]] - to show cool features to the public
* [[Promo/Screenshots|Make good screenshots]] - to make kick-ass screenshots for release announcements and other stuff
* [[Promo/videoEditing|Edit Video on GNU Linux]] - the best solution for editing video on free software
* [[Promo/videoEditing2|Edit Video on GNU Linux Part 2]] - exporting and rendering video for mass consumption

Latest revision as of 20:32, 26 October 2023

Konqi on promotional work!

What does the Promo team do?

The KDE Promo team works on spreading the good word about the KDE Community, its software, projects, and events. We do that by attending conferences and trade fairs, where we give talks about the latest KDE technologies, show our software to visitors in live demos, and give out some sweet KDE swag.

We also write news articles, release announcements, social media updates, and help with producing visuals, videos, and written content for community websites.

We are in the process of updating the Promo team pages on this wiki to make things easier to find. It's possible that you will see some broken links or outdated content. If that happens, please let us know so we can fix it.

To understand better what we do, take a look at Promo's Long Term Goals.

How you can join our team

🛈 See also: Get Involved/promotion

Joining the team is easy! Just contact us and let us know what you're interested in helping with.

The best way to get in touch is to join one of our communication channels. We have the #kde-promo Libera Chat IRC channel. The kde-promo IRC channel is bridged with Telegram Group and Matrix (Room address: #kde-promo:kde.org). This means that you can join any of the three - IRC channel, Matrix room, Telegram group - and you won't miss anything.

We use the channels listed above for day-to-day communication. For announcements, important discussions and questions, you should join our mailing list and email us at [email protected]. The mailing list is also the place where you can introduce yourself as a new (or returning) contributor.

How to start contributing to KDE Promo

The three most common ways to contribute to KDE Promo include:

1. Following KDE on social media – This is the easiest way to contribute to KDE Promo. Just follow our social media accounts and start sharing the content we post! You can help us reach a new and wider audience by translating our posts into different languages spoken in your community. Of course, you can also craft your own posts about our software and community.

2. Proposing your own idea – See an opportunity to spread KDE that we haven't thought of? Want to get help with making it happen? Let us know by contacting us. We can provide feedback and potentially help you out along the way.

3. Representing KDE at an event – We are always in need of people to represent KDE at conferences, trade shows, local meetups, etc. All you need is a passion for using KDE and the right materials. You provide the passion, we'll provide the rest! Check out this section to download all the material you'll need to give a lecture or host a booth at an event.

Last but not least, find more tasks and things you can do as a new Promo team member!

Useful Promo resources

There are usually many things going on within the Promo team. We use this wiki to store relevant information that can be shared with other community members.

Here is a selection of some useful resources that Promo team members commonly refer to.

  • KDE Promo Workboard - Central place where the Promo team manages all upcoming and ongoing tasks.
  • Social Media Channels – Information about the social media channels we use to distribute news about KDE. Contains outdated content
  • Rules for Social Media - Policies and guidelines that all Promo contributors must follow when posting to official KDE social media accounts.
  • Communication Guidance – Advice on articulating our software brands, describing our underlying technologies, engaging the press, and more. Contains outdated content
  • Promo Material – Links to artwork, logos, banners, mascots, brochures, and other promotional material.


You can also see the overview of all wiki pages in the Promo category.

See also

Promoting events

How-tos for promotional activities

External links

KDE Promo Workboard