< Akademy‎ | 2018
Revision as of 11:47, 9 July 2018 by Colomar (talk | contribs) (Updated contents)


Training in Online Fundraising and Campaigning

Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127

Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.

Topics: 1. Digital Fundraising Models and Strategy

  • Components of a digital fundraising strategy
  • Fundraising via Campaigning
  • Fundraising via Emergencies
  • Channels in digital fundraising

2. Lead generation

  • Channels for lead generation
  • Case studies
  • leads in the context of strategy

3. Engagement and conversion strategies

  • Engagement strategies
  • Donor conversion strategies
  • Case studies


  1. Neofytos Kolokotronis
  2. Andre Heinecke
  3. Boudewijn Rempt
  4. Irina Rempt
  5. Abhijeet Sharma

This page was last edited on 15 August 2018, at 20:19. Content is available under Creative Commons License SA 4.0 unless otherwise noted.