Calligra/Marketing

This page contains the foundations of the marketing of Calligra.

Some topics have their own pages:

• Marketing Strategy
• TODOs

Naming Conventions

In our communication we should use the same terminology always. Here are some definitions.

Calligra

The name of the project (in the FOSS sense of the word).

Calligra Suite

The full application suite on the desktop.

Calligra Office Engine

The underlying engine that is common to the Calligra Suite, Calligra Mobile and Calligra Active and also the other company-specific user interfaces.

This means that there are some ways which are right wrong to use these terms:

Correct: "The Calligra project announces..." (or the Calligra team)

Wrong: "The Calligra Suite announces..."