Draft for KDE's Mission

To fulfill our Vision, KDE has taken on the mission to

create software products which give users control, freedom and privacy
provide users with excellent user experience and quality which convinces them to switch to these products
reach users where they are
do our part to promote Free and Open-Source Software development

To provide control, freedom and privacy, KDE's products

allow users to adapt them to their needs (being simple by default and powerful when needed)
aim to work well with assistive technologies and provide options for users with special needs
strive to make it easy for people to modify our products' source code and build their own adaptations
build on open standards to prevent "lock-in"
store data in easily accessible formats
integrate well with existing online services sharing the same values, or create their own where those do not exist
give users full control over which information about them or their behavior is ever collected or transmitted, and collect information for our own purposes (e.g. for improving our products) only with explicit consent (opt-in)
strive to provide usable security and privacy features to protect against surveillance and data theft

To create a convincing user experience, KDE's products aim to

have consistent, easy to use human interfaces
meet or exceed user's expectations regarding feature set and quality
be at the forefront of emerging trends (e.g. mobile/desktop convergence, conversation-based user interfaces, ...)
integrate well with other Free products to complete the experience

To reach as many users as possible, KDE

strives to make our products available on all major Free and proprietary operating systems and platforms, for example by applying Qt as a technology that allows easy portability
aims for a presence on all relevant device classes (desktop, mobile, embedded)
offers a "classic desktop" product which makes the switch from other popular operating systems easy
offers products that also inter-operate well with proprietary software, formats and services

To promote the development of Free and Open-Source Software, KDE

provides frameworks and libraries which facilitate the development of high-quality Qt applications
participates in and maintains mentoring programs to empower people to contribute to Free and Open-Source software or create their own
collaborates with other organizations which share our values for mutual benefit