Akademy/2018/TrainingFundraising: Difference between revisions
mNo edit summary |
No edit summary |
||
| (5 intermediate revisions by 5 users not shown) | |||
| Line 7: | Line 7: | ||
'''Topics:''' | '''Topics:''' | ||
1. Digital Fundraising Models and Strategy | |||
* | |||
* | * Components of a digital fundraising strategy | ||
* Fundraising | * Fundraising via Campaigning | ||
* | * Fundraising via Emergencies | ||
* | |||
* | * Channels in digital fundraising | ||
* | |||
2. Lead generation | |||
* Channels for lead generation | |||
* Case studies | |||
* leads in the context of strategy | |||
3. Engagement and conversion strategies | |||
* Engagement strategies | |||
* Donor conversion strategies | |||
* Case studies | |||
| Line 20: | Line 31: | ||
# Neofytos Kolokotronis | # Neofytos Kolokotronis | ||
# Andre Heinecke | |||
# Boudewijn Rempt | |||
# Irina Rempt | |||
# Abhijeet Sharma | |||
# Devaja Shah | |||
# Thomas Pfeiffer | |||
Latest revision as of 20:19, 15 August 2018
Training in Online Fundraising and Campaigning
Time and place: Thursday Aug 16th, 9:30 - 17:30, Room 127
Trainer: Florian Engel is CEO at more onion - agency for digitalised mobilising. As a consultant his prefered fields are online-fundraising and online campaigning. In the last 10 years he worked for organisations like Greenpeace International, Care International UK, BUnd, Save the Children, Wikimedia Germany.
Topics: 1. Digital Fundraising Models and Strategy
- Components of a digital fundraising strategy
- Fundraising via Campaigning
- Fundraising via Emergencies
- Channels in digital fundraising
2. Lead generation
- Channels for lead generation
- Case studies
- leads in the context of strategy
3. Engagement and conversion strategies
- Engagement strategies
- Donor conversion strategies
- Case studies
Participants:
- Neofytos Kolokotronis
- Andre Heinecke
- Boudewijn Rempt
- Irina Rempt
- Abhijeet Sharma
- Devaja Shah
- Thomas Pfeiffer